Post by account_disabled on Dec 27, 2023 11:45:27 GMT 1
Why do they do it? Because they feel identified, because. If the brand is intelligent, it will know who those people belonging to its community are, in addition, it will identify them, bring them together and give them added value, something that makes them feel unique and special. In this way they will continue to promote their loyalty to the brand, “in good times and bad” as football lovers say. However. What is a brand community? A brand community is a group of people united by interest in a certain brand, that is, it is a community created around a specific brand. Regarding this concept, it is necessary to explain that it cannot be considered a marketing strategy.
Virtual communities based on a brand represent a network of people Special Data whose exchange of ideas and interactions are related to the enthusiasm they feel for a certain brand. Here, it is worth noting that members do not need to belong to the same social network or have a social relationship. Thus, the community participants are united by the need to acquire new information. They may also get excited about exchanging ideas about a certain service or product. This allows people to exchange opinions, make criticisms, suggestions or simply discover more information about something that interests them about the brand.
One of the advantages of this type of community is that it generates in members a feeling of belonging to a larger social group. This is fantastic because the company will clearly see the benefits by increasing its number of followers and fans and will even perceive an improvement in economic results. In general terms, brand communities represent platforms that allow dialogue between the company brand and its consumers. Among consumers, it is possible to find influencers, but it is important that the company offers equal consideration to both these characters and other members. When you decide to invest in building a brand community, you must be aware that you will be putting your company's image in evidence. Thus, it is essential that you act with commitment.
Virtual communities based on a brand represent a network of people Special Data whose exchange of ideas and interactions are related to the enthusiasm they feel for a certain brand. Here, it is worth noting that members do not need to belong to the same social network or have a social relationship. Thus, the community participants are united by the need to acquire new information. They may also get excited about exchanging ideas about a certain service or product. This allows people to exchange opinions, make criticisms, suggestions or simply discover more information about something that interests them about the brand.
One of the advantages of this type of community is that it generates in members a feeling of belonging to a larger social group. This is fantastic because the company will clearly see the benefits by increasing its number of followers and fans and will even perceive an improvement in economic results. In general terms, brand communities represent platforms that allow dialogue between the company brand and its consumers. Among consumers, it is possible to find influencers, but it is important that the company offers equal consideration to both these characters and other members. When you decide to invest in building a brand community, you must be aware that you will be putting your company's image in evidence. Thus, it is essential that you act with commitment.